Ohana Growth Partners, a leading Planet Fitness franchise division that operates nearly 94 clubs across Wisconsin, Michigan, Maryland, Washington, D.C., Tennessee, Florida, Washington and California, has announced a partnership with two American athletes who will compete on the world stage in Italy this February.
Biathlete Deedra Irwin, from Pulaski, and cross-country skier Kevin Bolger, from Minocqua, will serve as hometown ambassadors for the franchise group as it continues expansion into the Midwest. The Ohana Growth Partners will open its first club in Wisconsin in early 2026. The club will be located at 2500 S. Main St. in Rice Lake.
This marks Ohana’s first collaboration with athletes of this caliber, with both hailing from Wisconsin.
The partnership underscores Ohana’s commitment to supporting wellness, confidence and community pride; values that have been deeply rooted in both athlete’s personal journeys. As part of the collaboration, Irwin and Bolger’s likeness will appear across regional marketing, including digital promotions, mailers, billboards, in-club signage and through social media, spotlighting their Wisconsin roots and the spirit of perseverance they bring to the world stage.
Both athletes will continue their training before heading to the international competition in February.
“Partnering with Ohana Group Partners means a lot to me,” Irwin said. “I’ve seen firsthand how fitness can change lives, not just physically but mentally as well. Supporting the Planet Fitness Rice Lake club opening is a great opportunity to help bring more wellness resources to people in Wisconsin, and I’m proud to be a part of something that encourages healthier communities in my home state.”
For more information, go to www.planetfitness.com or follow @PlanetFitness on social media.
